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El Segundo Considers New Gateway Design

By Kirsten Farmer

El Segundo is looking to create “an iconic new gateway entry experience,” the city said Monday.

The city is calling out to established artists, architects and landscapers to undertake a $150,000 project to redesign the northwest entry point of the city at the intersection of Imperial Highway and Main Street. 

“This is an exciting opportunity for an artist or design visionary to create a tangible, iconic welcome to our incredible city,” said Christopher Hentzen, chair of the city’s Gateway Committee in a statement.

The current signage at the intersection features rock walls on the east and west corners, along with accent landscaping and community service club signage added in the 1970s—all of which the city is looking to remove with the exception of the rock walls.

Other parameters include that the design needs to incorporate the words "El Segundo" in horizontal format, be an abstract rather than literal interpretation of the city and should be welcoming.

“We are truly excited to see what can be imagine,” Hentzen said. “The sky is the limit for ideas.” 

Applicants must be 18 years or older and working in California, with submissions due by 5 p.m. July 31 to

The Gateway Committee will review submissions and select the top three to five artists or teams in August. 

Those finalists will then be given six to eight weeks and a $2,000 stipend to develop a conceptual proposal.

A second jury with select the winning artist/team to contract with the city in October.

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